I enjoy reading non-fiction and learning about things I knew very little about. This is a different twist on the history of Martin Luther, the founder of the Protestant faith. The author describes the life of Luther and the rise of his movement as the evolution of a "brand" - a recognizable symbol for a product or service. He suggests that the success of Luther's teachings were attributable to the popularity of the pamphlets and other publications written by Luther that were printed and published across the German empire in the language of the people and recognizable by the title page design that was tightly controlled and overseen by Luther himself.
To start with, I didn't know it was so far back in time, the later 1500's. It was fascinating to me how the popularity of Luther's writing created a printing industry. The geography of the area also influenced the spread of the writings. As a marketing major, I found it a worthwhile read.
Published: 2016 Read: May 2016 Genre: non-fiction